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Business : Basics of Export Trade

Business : Basics of Export Trade

Up to 60 verified hours contribute towards CPD Points

R 6300 per delegate
Duration 13 Weeks
NQF Level
Certification Up to 60 verified hours contribute towards CPD Points
Language English

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Course Overview

With this online short course, you’ll gain a broad understanding of exporting, its major players and the context in which exporting from South Africa takes place. You’ll get valuable insight into risks, regulations and cultural issues in export trade, and how to approach promoting your product in a foreign market. This course is designed for those wanting to upskill their knowledge of international trade, from managers across the export trade platform, to people wanting to move into the international trade service sector, including banking, insurance and freight forwarders. Combined with the online short courses in Export Administration and Export Financial Risk Management offered by the IMM Graduate School, it will help you pursue a start-up career in exporting. So how about a trade-off? A little of your time, for a whole lot of insight into the exciting world that is export trading.

Who Should Attend?

Course Objectives

Course Outline

  • Exporting in broad strokes, export transactions and who the major players are
  • The regulatory framework for international trade and how countries negotiate trade agreements
  • Global trade patterns and the global context within which exporting from South Africa takes place
  • The importance and determining influence of cultural factors when doing business in foreign markets
  • Some of the risks and pitfalls in export trade and how to avoid them
  • The basic principles of marketing in an export context and explain how export marketing differs from domestic marketing
  • How to research and select foreign markets based on the results of desk and in-market research
  • The factors that influence an exporter’s approach to promoting their product in foreign markets
  • Factors that may require a product to undergo modification for an export market
  • How to differentiate between the international pricing policies normally applied to commodities, industrial products and consumer products
  • The logistics of exporting including transport, insurance, management, administration, finance, payments and documentation
  • How to assess whether a company is ready to export





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Not just for individuals

For companies that may have multiple users, WWISE can cater for corporates at a discounted rate and rent the course out on a platform that can be customized with the client’s corporate identity.



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