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Business : Digital Marketing Planning

Business : Digital Marketing Planning

Up to 60 verified hours contribute towards CPD Points

R 6300 per delegate
Duration 12 Weeks
NQF Level
Certification Up to 60 verified hours contribute towards CPD Points
Language English

To sign up for this course:

Course Overview

You’ll learn how to plan your digital marketing activities using tried and tested strategy and planning models. And you’ll discover how to define your online marketplace map, identify marketplace opportunities, and define your online business and revenue models. This course is designed for digital and traditional marketers alike. By the end of it, you’ll learn how to plan like a pro, develop a digital vision and make your every digital move a strategic one.

Who Should Attend?

Course Objectives

Course Outline

  • The main success factors in managing a digital campaign
  • The difference in communications between digital and traditional media
  • Why you should integrate online and offline communications
  • The advantages and disadvantages of different types of digital media channels
  • How to effectively plan and implement your digital marketing activities using strategic planning models
  • How to summarise information and insights gathered into a concise, focused and measurable digital marketing plan
  • The various business models for online revenue generation and derive an effective model for your campaign
  • The digital consumer, their expectations and the changes in consumer behaviour caused by digital technology
  • The role of customer insights in your planning process and apply these insights effectively
  • online marketplace maps
  • How to assess your competition and identify your marketplace opportunities by conducting a digital channel SWOT, environmental analysis and resource assessment
  • How to develop a digital vision, define your objectives and set goals
  • How to harness the power of targeting and segmentation in digital marketing
  • How to develop an effective digital marketing mix

Benefits

Certification

Assessment

Reviews

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Not just for individuals

For companies that may have multiple users, WWISE can cater for corporates at a discounted rate and rent the course out on a platform that can be customized with the client’s corporate identity.

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