Important notice: For up to date information about the pandemic visit

FREE    We’re giving away an ISO 50 001 Handbook and Quality Costing Video.    GET THIS OFFER    
Business : Search Engine and Content Marketing

Business : Search Engine and Content Marketing

Up to 60 verified hours contribute towards CPD Points

R 6300 per delegate
Duration 12 Weeks
NQF Level
Certification Up to 60 verified hours contribute towards CPD Points
Language English

To sign up for this course:

Course Overview

Search engine marketing is a complex and sometimes costly exercise. As a digital marketing manager, you need to understand the power of effective SEO and how, when managed properly, it can have a hugely positive effect on all digital marketing outcomes. In this course we combine the topics of SEO, content marketing and performance marketing into a unique digital marketing triangle. Within this triangle, the three challenges of cost, quality and quantity are set-up to compete in order to achieve a balanced strategy that delivers the best return on investment. Have we piqued your interest? Instead of disappearing into the “Bermuda Triangle” of the Internet, where no one will ever find you again, sign up and discover how our unique digital marketing triangle can put you and your clients on the cyber map.

Who Should Attend?

Course Objectives

Course Outline

  • The different types of online assets available to businesses and the role each plays
  • The purpose of SEO
  • The differences between SEO and paid search marketing, and assess their benefits and limitations
  • The role and importance of keyword and key phrase research in both SEO and paid search activities
  • How to implement keyword and key phrase research using a range of research tools
  • The fundamental steps in creating paid search campaigns, including advert, creative and targeting options
  • The role of content in SEO, the importance of linking keywords to content, and distinguish between digital and traditional marketing content
  • The different types of content that an organisation can use and the benefits and limitations of content marketing
  • How to use content marketing to support the online user journey and target audience needs
  • How to measure and optimise the effectiveness of SEO, content marketing and paid search activities using key performance indicators and metrics





Related Courses


Not just for individuals

For companies that may have multiple users, WWISE can cater for corporates at a discounted rate and rent the course out on a platform that can be customized with the client’s corporate identity.



Register and signup for this course

Personal Details

Contact Details

Login Details

Submit your details

Submit your details

Please complete the information below and we will send you your FREE learning material.

Contact Us