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Business : Social Media Marketing

Business : Social Media Marketing

Up to 60 verified hours contribute towards CPD Points

R 9450 per delegate
Duration 12 Weeks
NQF Level
Certification Up to 60 verified hours contribute towards CPD Points
Language English

To sign up for this course:

Course Overview

This course will help you harness the power of social media, whether you’re a small business owner, a marketing manager, co-ordinator or an aspiring social media manager. It aims to give you an in-depth understanding of several social media platforms, and the online marketing tools, segmentation capabilities and metrics they offer. You’ll learn how to effectively reach and communicate with your customers using social media, the importance of engagement with a brand and how-to set-up campaigns that people will be buzzing about for a long time to come. Best of all, this practical course will equip you with the skills to set-up and manage your own social media accounts, helping you become a socialite extraordinaire.

Who Should Attend?

Course Objectives

Course Outline

  • The term ‘social media’, including organic and paid-media and their benefits
  • How to effectively engage with the social media platforms – Facebook, LinkedIn, Instagram, Twitter and YouTube
  • How social media can support other forms of digital media
  • How to harness the business value of social media and use it to increase traffic to company websites
  • Set up, navigate, extract data analytics and manage Facebook, LinkedIn, Instagram, Twitter and YouTube accounts
  • How to effectively engage with users through a range of social media channels
  • Content strategy and the different types of content that can be used in social media activities
  • How to create a content marketing plan
  • The relevance that SEO, landing pages and micro-sites play in social media
  • How to use insights gained from social media listening and monitoring platforms to increase social media engagement
  • How to map customer touchpoints and journeys
  • How to create a customer engagement plan
  • The types of paid-media advertising available on social media and use it effectively
  • How to automate social media posts
  • How to integrate online and offline media channels





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Not just for individuals

For companies that may have multiple users, WWISE can cater for corporates at a discounted rate and rent the course out on a platform that can be customized with the client’s corporate identity.



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