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Business : The Art of Selling

Business : The Art of Selling

Up to 20 verified hours contribute towards CPD Points

R 6000 per delegate
Duration 6 Weeks
NQF Level
Certification Up to 20 verified hours contribute towards CPD Points
Language English

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Course Overview

It is often said that many people end up in sales as a matter of default, as they did not necessarily search for a career in sales, but rather ended up in sales as a result of not being able to find another job. Yet most successful salespeople are professionals and have no intention of exchanging their careers. One often hears or reads, ‘Salespeople are born, not made.’ There are clear characteristics associated with effective salespeople, many of which can be trained. One of the key skills required by salespeople is that of developing and maintaining relationships with their customers over time. This course will give you a better understanding of selling as a career, the use of verbal, non-verbal and written communication in the sales process and how to influence the customer buying process. You will also realise the importance of sales knowledge and information and how to acquire sales knowledge from a variety of sources, formally and informally. In today’s competitive marketplace, those that deliver the fastest and best service will be most successful. It is vital therefore as part of this course to introduce you to the technology that will make your sales efforts more effective and profitable.

Who Should Attend?

Course Objectives

Course Outline

  • About personal selling and the impact the selling profession has on the economy
  • The advantages and disadvantages of personal selling
  • Different types of sales careers
  • Technology trends in selling
  • The characteristics and behaviour of a great salesperson
  • The selling cycle including:
    • Prospecting
    • Planning the sales call
    • Approach
    • Presentation
    • Closing
    • Following up
  • How to use verbal and non-verbal communication when selling.
  • The role of social selling, why it is so important and its impact on the selling cycle
  • How to influence the customer buying process through:
    • Sales presentations
    • Adapting
    • Negotiating
    • Handling objections
  • Psychological influenced and buying models of consumers
  • What motivates customers to buy
  • The importance of sales knowledge and various sources of information





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Not just for individuals

For companies that may have multiple users, WWISE can cater for corporates at a discounted rate and rent the course out on a platform that can be customized with the client’s corporate identity.



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